Welcome to Ignite!
This page contains valuable information about your participation in Ignite, including requirements, contest rules, reminders, tips, and more.
Critical Dates
Friday, September 19 | Applications Due |
Wednesday, October 1 | Pages must be complete by midnight |
Monday, October 6 | Ignite launches at 12:00 a.m. |
Wednesday, October 15 | Ignite Day (campus tabling event) |
Sunday, October 26 | Ignite ends at 11:59 p.m. |
Rules and Reminders
Please review these participation requirements.
- You must be a Registered Student Organization (RSO) in good standing (i.e., active).
- Funds raised must be used to benefit current University of Connecticut students, staff, and programs.
- All participating groups must be approved by an appropriate University program director, staff advisor, or faculty member.
- If your group is part of a larger third-party institution, you must be identified on the giving page as “The UConn Chapter of …” at the University of Connecticut”.
- Groups cannot raise money to donate or provide support to other non-profit organizations or businesses. Funds must be raised and used to benefit the group’s UConn activities.
- Student fundraisers are strictly prohibited from keeping any portion of the funds raised as profit or compensation.
- Student fundraisers are strictly prohibited from recording or maintaining any donor information.
Donors can only give through online giving pages
- Teams cannot use personal Venmo, CashApp or any other platforms to directly accept donations.
- There is an option on the Ignite giving platform (GiveCampus) to complete your gift with Venmo, Paypal or ApplePay.
- Groups should never handle cash or credit card gifts from donors.
- There is a $5 minimum for Ignite gifts.
Please do not make multiple gifts under different names using the same credit card number.
- Individual donors are distinguished by credit card billing name. They will only count as a unique donor once based on that billing name.
- Donors should use their real names. Fake names or inappropriate comments will result in penalties to your total points and may result in removal from the Ignite program.
Encouraging your fellow students to give is a great fundraising strategy. One way to do that is through giveaways, however there are some giveaways that are not allowed as part of Ignite:
YES: Social Media, Tabling, FREE Giveaways (token items approved by the Foundation), Newsletters, etc.
NO: Bake Sales, Raffle/Auctions, restaurant fundraisers, events, t-shirt, water bottle or other premium sales
Groups must include the following clause on their giving pages: “Any additional funds will be used for the general activities of the group.”
All contributions to The University of Connecticut Foundation, Inc. are assessed certain administrative fees that are used to support Foundation operating expenses, as well as other priority needs determined by the school, college or unit receiving the gift. A fee of 5% will apply. Everything raised after this gift fee is applied supports the designated student group.
Competition Details
2025 Ignite Prize Vaults
Ignite Law: $5,000
Ignite Club Sports: $10,000
Ignite Students First: $20,000
Your student organization can earn prize money by participating in a variety of fundraising and marketing challenges! At the end of Ignite points will be totaled up for teams who have at least 30 donors. Teams will be assigned a “Team Ratio” based on their team points divided by total number of points earned by all eligible teams. This ratio will be multiplied by the prize value total to determine the team’s bonus. For a group to gain entry into the vault, they must have at least 30 donors to their cause. After the competition ends all funds will be deposited into the designated UConn Foundation fund for each winning student organization.
- Dollar Challenge: 1/2 point for every dollar raised. Minimum of $300 raised needed to qualify.
- Donor Challenge: Ten points for every donor ($5 minimum donation). Minimum of 30 unique donors to qualify.
- Unique donors are distinguished by credit card billing information
Student Donor Challenge
Highest number Student Donors for the entire competition
- 30 points – 1st place
- 20 points – 2nd place
- 10 points – 3rd place
GOLD Alumni Challenge
Highest number graduates of the last decade (“GOLD”) Alumni donors for the entire competition
- 30 points – 1st place
- 20 points – 2nd place
- 10 points – 3rd place
Five Social Media Posts (at least one per week)
Post on your social media account five times over the course of the competition to engage donors. Share updates, challenges and more!
- 25 points- posting five times, at least once per week. (A week is Monday-Sunday)
- Must follow the Ignite Instagram
- Must tag @uconnignite in each post
- Post must be done in each week; they cannot be backdated or made up
Social Media Video Feature
Submit a collaboration request on a video post to be featured on the Ignite Instagram Account
- 25 points will be awarded (max one per group)
Videos may not include any intellectual property of third parties (e.g., copyrighted material or third-party trademarks). Participants should consider safety first. Do not engage in any stunts or risky behavior to shoot or produce the photo or video. Submissions evidencing such behavior will result in disqualification. Entries must be suitable for publication/broadcast at the Foundation’s sole discretion.
Social Media Stewardship Video
Say “Thank You” to your donors with a special stewardship video! Collaborate with @UConnIgnite on Instagram to receive points.
- 25 Points Awarded
- Must be posted by Friday, October 31
- Videos must be appropriate, include a “Thank You”, why the donor’s gift matters, and what it will do for your team. Please be creative but avoid trends that are inappropriate for the content.
- If your group does not have Instagram, please send your video to ignite@foundation.uconn.edu to receive points.
October 15
Ignite Day Bonus Points:
Earn 12 points per unique donor on Ignite Day, that’s 2 extra points compared to the standard 10 points! This bonus applies to all unique donors, not just students.
Ignite Day Tabling:
Sign up for in-person tabling on the Storrs campus to connect with potential donors face-to-face!
- Sign-ups available soon
- 36 one-hour time slots available (first come, first served)
- Increase your visibility and engage students directly to secure more donations
The UConn Foundation will promote the Ignite competition through emails and social media posts. The UConn Foundation will not provide email or mailing lists to any student group, faculty or staff to be utilized for Ignite. Ignite groups should use their networks to actively promote their causes.
All donations will be deposited into a UConn Foundation fund and will be available for use in accordance with UConn Foundation policies. This will ensure that donations will be used as intended. No money will be distributed to individuals and all distributions will require UConn signatory review. Registered student organizations should work with the Student Activities Business Office to access funds.
If a violation of the terms and conditions or confidentiality agreement occurs, we have the right to terminate your project and contest participation without notice.
If your group does not win the competition, your student organization will still receive all donated funds which will remain in your UConn Foundation fund for use in accordance with the UConn Foundation description of the fund associated with your student organization.
Crowdfunding Basics
Ignite is a student-run crowdfunding competition that helps student groups raise money for the UConn-related programs and activities they are most passionate about. Over the course of a three-week campaign, student groups raise money and participate in challenges to earn a portion of Ignite prize money.
Ignite was launched in February 2013 to support student organizations. In the Fall of 2014, the UConn School of Law started its own Ignite program and in 2021 we introduced Ignite Club Sports, an initiative that supports the 35 club sports teams in the UConn Rec department.
Beginning in October 2025, Ignite Club Sports, Ignite Law, and Ignite Students First (formerly Ignite General) will occur at the same time! This change will help increase awareness of each Ignite program and give student groups the remainder of the academic year to use the money they raise.
Crowdfunding is the process of raising many small amounts of money from a large number of people, typically via the Internet.
- Think about your story and how you will create emotion about your cause.
- Keep it concise.
- Don’t overwhelm potential donors with too much information.
- Practice!
- Don’t forget to ASK!
Tell a Story
Have an engaging story to share
- Develop a strong narrative and convey it with passion to followers
- Share videos, photos, and stories that will inspire gifts
- Show evidence of the project’s potential impact
- Relate specific gift amounts directly to that impact
Networking
Ask for a gift AND ask for help spreading the campaign
- Allows your message to reach more people
- People (especially students) are more willing to hit share/retweet
- Leverage your network-friends, family, co-workers, professors, etc.
Marketing
Utilize social media effectively
- Engage followers – likes/retweets/favorites
- Appropriate campaign for each platform
- Keep posts short and sweet
Engage your supporters
- Update how much money you’ve raised
- How close you are to your goal
- Remind them how support will help your organization accomplish its goals
Have Strong Stewardship
Thank your donors
- Thank your donors often and consistently
- Write thank you cards
- Continue to thank even after campaign ends
- Keep donors up to date with how the project is going
Questions?

Jonathan Wilson
Associate Director of Crowdfunding