Use the #UConnGives or #UConnHealthGives hashtag in every post
Always include a link to the main UConn Gives or UConn Health Gives page or your specific fund in every post
Include pictures and/or videos in your posts as much as possible
If posting to Instagram or Facebook stories, vertical videos are best!
Personal accounts: Tag your friends both in your posts as well as the comments to encourage others to share, too!
Participate in social media challenges
Anyone who registers as a UConn Gives or UConn Health Gives Champion will receive a custom link so they can track how many donations have come in through their efforts! If you are a champion and receive a custom link, make sure to share that one instead of the general UConn Gives links.
Before UConn Gives
Pages
Get ready, #UConnNation. #UConnGives is BACK for year six! Put your paws in by supporting (school/college/unit) on April 17-18. (link) #AllPawsIn
Our paws are in. Are yours? #UConnGives. 36 hours to create a stronger UConn – April 17-18, 2024
We’re ready! Are you? #UConnHealthGives. 36 hours for a stronger UConn Health – April 17-18, 2024
Spread the word! #UConnGives is back, April 17-18, 2024! 36 hours: All paws in.
#UConnHealthGives is back! For 36 hours on April 17-18, join us to celebrate and support all the amazing ways that #UConnHealth is improving lives.
A thousand reasons to give. One stronger university. #UConnGives: April 17-18, 2024
For 36 hours on April 17-18, #UConnNation will come together to create a stronger university. Save the date to put your paws in for #UConnGives!
#UConnGives is a 36-hour initiative, where you can celebrate your favorite aspects of the University through giving. Support the funds, schools & colleges, or campuses you’re passionate about and share in the excitement surrounding UConn’s bright future.#UConnGives: April 17-18, 2024
1,000 reasons to give. 36 Hours. One stronger UConn. #UConnGives and #UConnHealthGives: April 17-18, 2024(link)
Personal
My paws are in. Are yours? #UConnGives. 36 hours to create a stronger UConn – April 17-18, 2024
I’m in! Are you? #UConnHealthGives. 36 hours to create a stronger UConn Health – April 17-18, 2024
For 36 hours on April 17-18, #UConnNation will come together to create a stronger university. Save the date to put your paws in for #UConnGives!
I’ll be supporting XXXX during #UConnGives on April 17-18! Will you join me? (link)
1,000 reasons to give. 36 Hours. One stronger UConn. #UConnGives and #UConnHealthGives: April 17-18 (link)
During UConn Gives
Pages
Today’s the day, #UConnNation! Let’s celebrate our favorite parts of #UConn and create a stronger university together. #UConnGives: (link)
Don’t miss your chance to make an impact on your favorite part of #UConn! Make a gift for #UConnGives before it’s too late: (link)
Don’t miss your chance to make an impact on #UConnHealth! Make a gift for #UConnHealthGives before it’s too late: (link)
Our paws are in for (insert fund/school/college/unit name)! #UConnGives (link) (photo)
Personal
UConn gave me an invaluable education and unforgettable memories. I’m making a gift during #UConnGives to ensure future UConn students can share this same experience. Join me! (link)
Don’t miss your chance to make an impact on your favorite part of #UConn! Make a gift for #UConnGives before it’s too late: (link) My paws are in for #UConnGives because ________. Will you join me? (link) (photo)
I just supported XXXX for #UConnGives! Now it’s your turn. I challenge @NAME, @NAME, @NAME to join me! (link)
After UConn Gives
Pages & Personal
We did it! Together we raised XX to support (insert school/college/unit/fund). Thank you, #UConnNation! (thank you graphic/video)
Thank you for making #UConnGives a success, #UConnNation! Your generosity will help so many (insert school/college/unit name) students.
Thank you, #UConnNation, for making #UConnGives a success! (thank you video)
Thank you for making #UConnHealthGives a success!
Social Media FAQ
How will #UConnGives be promoted on social media?
The @UConnAlumni Facebook, Twitter and Instagram accounts will post all social media announcements and challenges prior to, during, and after the 36 hours using the hashtag #UConnGives
There will be a Facebook event hosted by @UConnAlumni and various school/college Facebook pages (@UConnAlumni will send a co-host request to specific schools/colleges)
Promotional video will be shared on @UConnAlumni channels during March
How should I use my school, unit, or group’s social media channels for UConn Gives?
Before UConn Gives
Encourage people to “save the date” by sharing the UConn Gives and UConn Health Gives graphics, etc. that are provided in the toolkit
Share posts from @UConnAlumni and other school/college/unit pages surrounding #UConnGives
Share content that displays the impact philanthropy has on your school/college/unit
Share content related to the fund your school/college/unit will be raising funds for during #UConnGives
Share student/alumni/faculty/staff testimonials stating “Why I give”
Make sure to use #UConnGives or #UConnHealth Gives on every social media post
During UConn Gives
Encourage participation in matches and challenges throughout #UConnGives and #UConnHealthGives
Post photos during the social media challenges to encourage followers to join (Tip: curate content & photos prior to #UConnGives so you can schedule posts during challenge times)
Share student/alumni/faculty/staff testimonials stating “Why I gave”
Real-time stewardship thanking donors who self-identify as #UConnGives donors on social media, or following the donor scroll and picking out random names to thank (Best platforms for this: Twitter & Instagram)
Make sure to use #UConnGives or #UConnHealthGives on every social media post
Post UConn Gives
Share total results
Thank your donors and all who supported your cause during #UConnGives and #UConnHealthGives
Reshare stewardship messaging posted by @UConnAlumni
Make sure to use #UConnGives or #UConnHealthGives on every social media post
When should I start posting?
A few weeks prior to #UConnGives. Start drumming up excitement during the months of February and March!
Proposed timeline:
Three weeks out: Share Facebook event, invite friends to Facebook event, save the date post
Two weeks out: Reshare Facebook event, share #UConnGives save the date graphics, begin sharing content
One week out: Share “one week away” countdown post, reshare Facebook event
Week of: Share countdown graphics, reshare Facebook event, share video
What channels should I post to?
Any and all, though we will have graphics sized primarily for Facebook, Instagram and Twitter
How often should I be posting? What type of content should I be sharing on each channel?
Twitter
As often as possible, using the hashtag #UConnGives or #UConnHealthGives
Respond to people’s tweets that use #UConnGives or #UConnHealthGives
Encourage people to participate in social media challenges
Live stewardship (say thank you to those who donate in real-time)
Encourage participation in social media challenges, matches, etc.
Facebook
2-3 times throughout the day on brand pages
Reshare @UConnAlumni content
Encourage participation in social media challenges, matches, etc. Instagram
As frequently as you’d like (definitely create/prioritize Instagram stories for updates!) using the hashtag #UConnGives
Share photos of events on campus, Husky spirit, participation in social media challenges, matches, etc.
Reshare @UConnAlumni content
Reshare #UConnGives-related content that your followers/supporters post
How should I promote #UConnGives on my personal social media accounts?
Before UConn Gives
Share social graphics in toolkit encouraging people to save the date
Share countdown graphics
Invite friends to the Facebook event
Reshare posts from @UConnAlumni and other UConn social accounts you follow
During UConn Gives
Share why you are giving
Share toolkit graphics
Participate in social matches and challenges throughout the day
Interact with others using the hashtag #UConnGives or #UConnHealthGives
Reshare posts from @UConnAlumni and other UConn social accounts you follow
Tag your friends in your posts and in the comments of your post to encourage them to give!