Social Media Post Samples

Tips:

  • Use the #UConnGives or #UConnHealthGives hashtag in every post
  • Always include a link to the main UConn Gives or UConn Health Gives page or your specific fund in every post
  • Include pictures and/or videos in your posts as much as possible
    • If posting to Instagram or Facebook stories, vertical videos are best!
  • Personal accounts: Tag your friends both in your posts as well as the comments to encourage others to share, too!
  • Participate in social media challenges
  • Anyone who registers as a UConn Gives or UConn Health Gives Champion will receive a custom link so they can track how many donations have come in through their efforts! If you are a champion and receive a custom link, make sure to share that one instead of the general UConn Gives links.

Before UConn Gives

Pages
  • Get ready, #UConnNation. #UConnGives is BACK for year six! Put your paws in by supporting (school/college/unit) on April 17-18. (link) #AllPawsIn
  • Our paws are in. Are yours? #UConnGives. 36 hours to create a stronger UConn – April 17-18, 2024
  • We’re ready!  Are you? #UConnHealthGives. 36 hours for a stronger UConn Health – April 17-18, 2024
  • Spread the word! #UConnGives is back, April 17-18, 2024! 36 hours: All paws in.
  • #UConnHealthGives is back! For 36 hours on April 17-18, join us to celebrate and support all the amazing ways that #UConnHealth is improving lives.
  • A thousand reasons to give. One stronger university. #UConnGives: April 17-18, 2024
  • For 36 hours on April 17-18, #UConnNation will come together to create a stronger university. Save the date to put your paws in for #UConnGives!
  • #UConnGives is a 36-hour initiative, where you can celebrate your favorite aspects of the University through giving. Support the funds, schools & colleges, or campuses you’re passionate about and share in the excitement surrounding UConn’s bright future.#UConnGives: April 17-18, 2024
  • 1,000 reasons to give. 36 Hours. One stronger UConn. #UConnGives and #UConnHealthGives: April 17-18, 2024(link)
Personal
  • My paws are in. Are yours? #UConnGives. 36 hours to create a stronger UConn – April 17-18, 2024
  • I’m in!  Are you? #UConnHealthGives. 36 hours to create a stronger UConn Health – April 17-18, 2024
  • For 36 hours on April 17-18, #UConnNation will come together to create a stronger university. Save the date to put your paws in for #UConnGives!
  • I’ll be supporting XXXX during #UConnGives on April 17-18! Will you join me? (link)
  • 1,000 reasons to give. 36 Hours. One stronger UConn. #UConnGives and #UConnHealthGives: April 17-18 (link)

During UConn Gives

Pages
  • Today’s the day, #UConnNation! Let’s celebrate our favorite parts of #UConn and create a stronger university together. #UConnGives: (link)
  • Don’t miss your chance to make an impact on your favorite part of #UConn! Make a gift for #UConnGives before it’s too late: (link)
  • Don’t miss your chance to make an impact on #UConnHealth! Make a gift for #UConnHealthGives before it’s too late: (link)
  • Our paws are in for (insert fund/school/college/unit name)! #UConnGives (link) (photo)
Personal
  • UConn gave me an invaluable education and unforgettable memories. I’m making a gift during #UConnGives to ensure future UConn students can share this same experience. Join me! (link)
  • Don’t miss your chance to make an impact on your favorite part of #UConn! Make a gift for #UConnGives before it’s too late: (link)
    My paws are in for #UConnGives because ________. Will you join me? (link) (photo)
  • I just supported XXXX for #UConnGives! Now it’s your turn. I challenge @NAME, @NAME, @NAME to join me! (link)

After UConn Gives

Pages & Personal
  • We did it! Together we raised XX to support (insert school/college/unit/fund). Thank you, #UConnNation! (thank you graphic/video)
  • Thank you for making #UConnGives a success, #UConnNation! Your generosity will help so many (insert school/college/unit name) students.
  • Thank you, #UConnNation, for making #UConnGives a success! (thank you video)
  • Thank you for making #UConnHealthGives a success!

Social Media FAQ

How will #UConnGives be promoted on social media?

  • The @UConnAlumni Facebook, Twitter and Instagram accounts will post all social media announcements and challenges prior to, during, and after the 36 hours using the hashtag #UConnGives
  • There will be a Facebook event hosted by @UConnAlumni and various school/college Facebook pages (@UConnAlumni will send a co-host request to specific schools/colleges)
  • Promotional video will be shared on @UConnAlumni channels during March

How should I use my school, unit, or group’s social media channels for  UConn Gives?

Before UConn Gives
  • Encourage people to “save the date” by sharing the UConn Gives and UConn Health Gives graphics, etc. that are provided in the toolkit
  • Share posts from @UConnAlumni and other school/college/unit pages surrounding #UConnGives
  • Share content that displays the impact philanthropy has on your school/college/unit
  • Share content related to the fund your school/college/unit will be raising funds for during #UConnGives
  • Share student/alumni/faculty/staff testimonials stating “Why I give”
  • Make sure to use #UConnGives or #UConnHealth Gives on every social media post
During UConn Gives
  • Encourage participation in matches and challenges throughout #UConnGives and #UConnHealthGives
  • Post photos during the social media challenges to encourage followers to join (Tip: curate content & photos prior to #UConnGives so you can schedule posts during challenge times)
  • Share student/alumni/faculty/staff testimonials stating “Why I gave”
  • Real-time stewardship thanking donors who self-identify as #UConnGives donors on social media, or following the donor scroll and picking out random names to thank (Best platforms for this: Twitter & Instagram)
  • Make sure to use #UConnGives or #UConnHealthGives on every social media post
Post UConn Gives
  • Share total results
  • Thank your donors and all who supported your cause during #UConnGives and #UConnHealthGives
  • Reshare stewardship messaging posted by @UConnAlumni
  • Make sure to use #UConnGives or #UConnHealthGives on every social media post

When should I start posting?

  • A few weeks prior to #UConnGives. Start drumming up excitement during the months of February and March!
Proposed timeline:
  • Three weeks out: Share Facebook event, invite friends to Facebook event, save the date post
  • Two weeks out: Reshare Facebook event, share #UConnGives save the date graphics, begin sharing content
  • One week out: Share “one week away” countdown post, reshare Facebook event
  • Week of: Share countdown graphics, reshare Facebook event, share video

What channels should I post to?

  • Any and all, though we will have graphics sized primarily for Facebook, Instagram and Twitter

How often should I be posting? What type of content should I be sharing on each channel?

Twitter
  • As often as possible, using the hashtag #UConnGives or #UConnHealthGives
  • Respond to people’s tweets that use #UConnGives or #UConnHealthGives
  • Encourage people to participate in social media challenges
  • Live stewardship (say thank you to those who donate in real-time)
  • Encourage participation in social media challenges, matches, etc.
Facebook
  • 2-3 times throughout the day on brand pages
  • Reshare @UConnAlumni content
  • Encourage participation in social media challenges, matches, etc.
    Instagram
  • As frequently as you’d like (definitely create/prioritize Instagram stories for updates!) using the hashtag #UConnGives
  • Share photos of events on campus, Husky spirit, participation in social media challenges, matches, etc.
  • Reshare @UConnAlumni content
  • Reshare #UConnGives-related content that your followers/supporters post

How should I promote #UConnGives on my personal social media accounts?

Before UConn Gives
  • Share social graphics in toolkit encouraging people to save the date
  • Share countdown graphics
  • Invite friends to the Facebook event
  • Reshare posts from @UConnAlumni and other UConn social accounts you follow
During UConn Gives
  • Share why you are giving
  • Share toolkit graphics
  • Participate in social matches and challenges throughout the day
  • Interact with others using the hashtag #UConnGives or #UConnHealthGives
  • Reshare posts from @UConnAlumni and other UConn social accounts you follow
  • Tag your friends in your posts and in the comments of your post to encourage them to give!

 

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