Essentials
This section contains the basic elements needed to start talking about UConn Gives. Download the UConn Gives logo, use the boilerplate message below, and start sharing! We’ve provided some key messages to help you get started.
Boilerplate Messaging
Huskies everywhere know that UConn is committed to providing an exceptional education for students. During UConn Gives, a 36-hour giving initiative on March 8-9, alumni, students, parents, faculty, staff, and friends worldwide come together to give back and celebrate what they care about at UConn. Join in and show your support at givingday.uconn.edu.
Key Messages
Add these key points to your communication material, or use them as a starting point in crafting your own messages.
- UConn Gives is a 36-hour giving initiative that brings UConn Nation together to support and celebrate what they care about at UConn.
- Go all paws in on March 8-9! Make a gift at givingday.uconn.edu. Spread the word using #UConnGives.
- At #UConnGives, you can maximize the impact of your gift through dollar-for-dollar matches and challenges.
- Support UConn’s commitment to excellence by giving at givingday.uconn.edu during UConn Gives, March 8-9.
Images
Make your social media posts visually impactful with these UConn Gives images. Check back as we get closer to the event for new images.
Sample Posts
Need some inspiration for your social posts? Check out these samples that you can use or adapt for your social media outreach.
Social Media FAQ
Need more information? Check out our list of frequently asked questions regarding the social strategy for UConn Gives and social media best practices.
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Email and Web
Speak directly to those in your network through email, or provide broad access to your UConn Gives project on your website. Below you’ll find UConn Gives web button and email templates.
Web Buttons
Make it easy for your supporters to give. Add a button on your website that directly links to your project.
Copy and paste the following code into the back end of your website:
<a class=”btn btn-danger” role=”button” href=”YOUR DIRECT LINK” target=”_blank”>GIVE NOW</a>
Email Samples
Copy, paste, and customize these email samples to share with those in your network.
Giving Page SEtup Directions
For project leads: use these directions to set up your giving page for UConn Gives!
Web Banners
Make a splash on the homepage of your website with one of the provided web banners. Don’t forget to link to givingday.uconn.edu.
Multimedia
Going all in with all marketing channels for UConn Gives? Below you’ll find everything you need for print marketing, tv monitors and presentations, and video.
Video
UConn Alumni will be posting videos to their social media account you can share. If you would like to share a video to another source all videos can be found on the UConn Gives playlist on our YouTube channel.
Stewardship
Showing gratitude for your donors is a crucial part of UConn Gives. Below you’ll find sample language for print, email, and social media, and best practices for thanking your supporters.
ADditional Resources
General FAQ
Need more information? Check out our list of frequently asked questions regarding UConn Gives.
Overview Workshop
Miss the UConn Gives workshop? Need a refresher on the information covered? Don’t worry! View the workshop slides here.
Matches and Challenges Pledge Form
To create a match or challenge for a participating group, complete the UConn Gives pledge form and submit it to contactus@foundation.uconn.edu. Pledge forms must be received by February 28.
Social Media
Utilize the power of social media to get your network excited about UConn Gives. Reach your followers on any social platform using elements below.